Mubarak & Brothers Investments has been recognized as Middle East and North Africa (MENA)’s leading business in community support, winning a prestigious Silver award at MENA Shopping Centre and Retailer Award by the International Council of Shopping Centres.
The “Building Hope, Brick by Brick” campaign won for Cause Related Marketing. Judges praised the campaign for raising funds to help build and complete Special Care Centre’s facility in Al Bahia, providing specialized education for students with special educational needs and disabilities.
“Winning the Cause Related Marketing award is a testament to Mubarak and Brothers Investments support for communities in need. We are sharing best practices from the “Building Hope, Brick by Brick” campaign to a regional and global scale, inspiring shopping centres to support community activities that can make a difference in people’s daily lives,” said Mohammed Al Haj, CEO of MBI.
Nominations came from shopping centres across the MENA region.